BUTCHER SHOP PFITSCHER
In order to maintain a clear profile on regional and international markets, the brand of the South Tyrolean Company is gradually reoriented. For this, the corporate design including the relaunch of the logo, the stationery and the packaging were designed. In addition to the distinctive design, a great deal of emphasis was placed on the haptics and thus on the material selection. The picture language has been completely reworked to support the new claim in advertisements, posters and at international trade fairs.